Solas Communications’ services have a singular goal: helping clients succeed through better communication. Our approach is rigorous and logical, combining the latest findings in cognitive psychology with the methodology used by strategy consultants worldwide, the Minto Pyramid Principle™. The scope of each engagement is tailored to our client’s needs.
We have a deep understanding of what limited partners (LPs) want to see from a venture capital, private equity or other type of fund and what it takes to build a solid foundation of trust with LPs. We believe that thorough and transparent fundraising documents are critical for winning the interest of LPs and facilitate the investment process.
We analyze a planned fund’s competitive position and work with the GP to develop differentiated positioning, a value proposition and key messages. With these serving as our anchors, we determine what information is relevant and appropriate for each stage of the fundraising process and eliminate what’s not. We proactively address LPs’ likely questions and a fund’s potential weaknesses. We advise clients on how to construct investment performance records the way LPs look at them.
We then bring it all together in a set of integrated fundraising documents: private placement memorandum, investor presentation and stand-alone executive summary. We also have strong knowledge of how the rules and regulations that govern the marketing of unregistered securities shape these documents.
We also advise on due diligence materials and prepare management teams to meet with investors.
Solas Communications also develops strategies for deal announcements and materials for key constituencies — such as shareholders, analysts, and employees — to gain broad support for transactions after announcement.
- Positioning and messaging
- Visual identity
- Website design and content
- Collateral materials
- Organize key messages and present them with impact
- Project a comfortable, professional manner
- Prepare for likely questions and potential negatives
- Highlight team members’ individual strengths
- Use visuals effectively
- Understanding the audience
- Focusing on key points
- Organizing ideas logically
- Supporting points effectively
We have particular expertise in investment committee communications.